4 Tips to More Online Party Sales
I know most of us have held our own online
party, been to one, or at least read about them. Many of the materials
online are general, and the average online party (for individuals) has
around 5-10 guests at the most. Maybe more, maybe less, depending on
several factors. But really for those that do not belong to party
groups, and are holding their first party the attendance is going to
be very low.
After some thought, I realized the way we
are holding these parties is wrong. In a previous article we talked
about stepping out of the wahm zone, and searching for your specific
customers. When looking for guests for your online party, it should be
no different. Instead of mass submitting party invites to wahm groups,
let's take a step back and see what should be done FIRST.
1. BUILD a newsletter
Before you have your next party or even start to plan it, set up a
newsletter. This is something you should have already for your
business, no matter if it's an informational newsletter or one that
lists your specials - you NEED a list of potential customers. If you
haven't started to build one, start now! I could go into detail as to
HOW, but newsletters are an entirely different subject of their own.
2. USE your newsletter list
No I don't mean take advantage of them, but I do mean send your party
notices to your list. Your list is the most important, targeted
sources of free advertisement you have!
3. Give good REASONS to attend
Simply saying "online party - join us" isn't enough. Not even saying
"games and prizes" is enough anymore. Get creative and have a good
reason for having your party. Such as announcing a new product not
released yet, giving away free items (be specific in your email!), or
featuring a specific type of product on your website. Informational
chats are good as well, such as one that explains what a certain
non-familiar product is.
4. Make a SCHEDULE
If you have monthly parties introducing or featuring specific
products, the attendance is going to be better than if you just have
them at random. Weekly is the best for repeat guests, but you also do
not want to burn your guests out offering them the same products.
Monthly would work best, since it's not as often but still creates
that habit. Make sure you have it on the same day every month (such as
the 1st, 10th, 15th...something easy to remember).
Don't forget to get creative with your
parties! With so many offering online parties today, you really need
to make yourself stand out. Granted if you do follow the first two
steps, you WILL have a much better response since instead of just
other wahms you will have a targeted group that may not be familiar
with online parties. Even still, there is always room for improvement.
Good luck with your next online party!
About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and
the owners of Direct Sales Helpers. Learn how you can be successful in
your company by visiting:
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