Summer Slowdown - How To Pick Up Sales
You may have heard about the "summer
slowdown". You may be experiencing it right now, or you may not be
affected. Regardless it's important to pay attention, and do something
this time of year.
If sales are slow and weren't in the spring, most likely this means your
target market isn't spending as much time online as they were before
(this could be due to vacations, spending time with family/children out
of school, etc). There are several different options you have now:
1. Do nothing - take a vacation yourself
While not the most practical for a growing business, if you need a break
- take one while you can. Collect your thoughts and ideas and get ready
for your busy season.
2. Reorganize and prepare for fall
Similar to the first option, except you are still active and preparing.
Clean your desk, organize your files, brainstorm new ideas for all,
write new ads, research new markets, redesign your website, finish a few
marketing books you've been meaning to read, etc. There are lots of
things you can do to keep yourself busy that will also help your
3. Find where your target market went - and go there
Is your target market the vacationing type? Get offline and go where the
tourists hang out. Are there local events near by that you can join
(such as business expos, craft fairs, etc)? Sign up! While you�re at it,
make sure you check into your local Chamber of Commerce and pay
attention to local events you can be a part of.
4. Start a new project with a new target audience
While it may be a little late in the summer to start a new project or
idea, it's possible to make up a few of those sales within a month or
two. Just make sure you are organized, and can handle the extra work
once your normal sales begin picking up again.
If your sales haven't slowed down this doesn't mean you aren't
completely immune to the "summer slowdown". Your sales may have a
different time of year where they drop off, such as Christmas or New
Years. Even though you may be just as busy, now is a good time to
re-evaluate and see where your sales are headed in the next few months.
It's a good idea to make preparations for your slow season right now
before it hits. Follow the same ideas as listed above to completely
avoided loosing any sales at all.
Kara Kelso is the owner of
, and mother of 2 children. Reviews are written by Kara, as well as
family members and friends. Kara is also the owner of
Prairie Soy Candles and
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