I don't know if there are any secrets for success at a vendor fair. I have done 2 in the past 2 weeks. I sold a few things last week, but the one last night was not as well attended, not as exciting or fun. Don't really know why. They are sponsored by KSOK, our local radio station.
We have to provide a drawing of something valuing $50. We get 3 weeks of advertisement on their radio station for $350. for both nights. I split the events with a new rep...giving her all bookings from last night. She set up her display, her jewelry. Helped her get started. So, we both invested $175. I will earn mine in no time....I got 3 bookings last week plus 7 other leads for bookings while I was there. As long as I get my initial investment back, that is all that matters to me.
So, yes, most of the venfor fairs I have done have been successful....I measure it by getting my investment back and more bookings! Maybe even a new recruit. I really think it depends on the marketing and advertising of the event, how many attend, and if there are NEW people there to see your product and get excited about.
Nancy