When a big announcement is made in your company - how do you spread the word to let people know?
Yesterday, The Bittersweet Candle Company lowered their kit price to $20 for the month of December. Originally $59.95. I went into my potential recruits folder and emailed everyone that had requested information in the past about the company. Most like to know when there is a sign on special.
What other ways work on spreading the news that there is an awesome change that your company made? Do you call or email your past customers also?