Press Release
Press Release
April 1, 2008.
ChicBoutique At Home is taking the trendy women’s boutique on the road
Calling all fashion lovers, ChicBoutique
At Home is bringing the mobile boutique
to major cities in California this May.
ChicBoutique
At Home, a mobile boutique specializing in chic yet versatile Clothing,
unique hand-made Handbags and Accessories. We cater to women that enjoy
shopping in a fun and private setting with their girlfriends. We provide
the ultimate retail therapy that you just don’t get at a regular store.
Through our home parties and special events, women are able to let their
hair down, escape for a few hours from the busy life of motherhood or a
long day at the office, and enjoy retail pampering with other women.
As part of ChicBoutique
At Home “Fashion Blitz” campaign, our kick off party will be starting in
May. The mobile boutique is hitting the road and making stops in most
major cities in California. We’ll be showcasing one-of-a-kind trendy
tops and jackets that are chic and sophisticated. Hand-made bags with
unique silk taffeta embroidery and a wide selection of artisan sterling
silver jewelry. Our target audience is women especially women that love
fashion and love hosting parties. Not only are we bringing the pampering
to our fashion lovers, we’re offering women ways to earn fabulous free
merchandise and freebies just for having us. With Mother’s Day just
around the corner, we couldn’t think of a better reason to take the
boutique on the road. To find out where the mobile boutique will be in
your area please visit our web site for details.
About ChicBoutique At Home
ChicBoutique At Home is
a ground floor mobile boutique launched in 2007 and has already
generated a lot of interest nation wide. The company was started by a
stay-at-home mom with two young children out of a desire to start a
business working from home without having to put her kids in daycare.
“Combining career and motherhood is very rewarding. My children are able
to watch me work while I’m with them and it’s a valuable lesson for them
to learn about work ethic from an early age. They see daddy leaving for
work but they actually see mommy doing her work and she can take breaks
to play with them,” says Janette Stoll, Founder of ChicBoutique At Home.
This is especially empowering for young girls to see their moms choosing
to stay home but also finding a way to contribute to the family’s
income.
Today’s women have many
career choices, some may not be what they want, and women are always
challenged with conflicting emotions like to work or not to work. At
ChicBoutique At Home, we’re committed to offering unique items,
exceptional value and service to our customers, and we’ve made serving
women our #1 priority.
For more information,
please contact Janette Stoll at
info@chicboutiqueathome.com .
Featured
Article
Is Selling Simple or Complicated?
I'd like
you to take a moment right now and, before you continue
reading
this article, decide whether you think selling is simple
or
complicated? Please now read on.
Before I
start to specifically talk about selling, I'd like to
first
discuss 'complicated' versus 'simple'.
In the
past we have been taught to respect and value the
'complicated.' Whole industries have cropped up to make
complicated products, to convince us we need these complicated
products
and to then help us use these complicated products.
On the
other hand, in the past we have not respected or valued
the
'simple'. The simple is seen as common sense and by
definition, since it's 'common' sense, its perceived value is
diminished.
The
absolute irony is that to make something complicated is
simple and
to make something simple is complicated! To make
something
simple requires a lot of effort and skill. To make
something
simple often requires a lot more time and expense than
to make it
complicated.
Recently
people have started to demand the simple in their lives
and are
seeing the value in simple. Simplicity now sells and
people are
even starting to pay more money for the simple.
Now let's
come back to selling and whether it is complicated or
simple.
I think
that not only have we been convinced that selling is
complicated but we also use the perspective that selling is
complicated as an excuse. Let me explain further.
We have
been told that selling is complicated. We have been
convinced
that:
* As the
products we are selling get more and more complicated,
the
selling of these complicated products must by definition get
more
complicated as well.
* As the
number of people involved in making a single purchasing
decision
increases, the more complicated the selling becomes.
Since
we've been convinced that selling is complicated, we
believe we
need complicated sales processes and sales tools in
order to
sell. As a result, lots of companies have appeared over
the years
to offer us complicated sales training and complicated
sales
tools that we believe we need because we believe selling
is
complicated. These companies make a lot of money from our
beliefs
and their very existence relies on us continuing to hold
the belief
that selling is complicated.
Complexity
provides us with many additional sources of excuses
and gives
us the ability to cover up our failures. If you are
selling
complicated products, you can use the excuse that a
prospect
failed to see the value because the products are so
complicated. If it is taking a long time for your prospect to
make a
decision, you can make the excuse that selling is
complicated as there are lots of people involved. You could go
on and on
making excuses because selling is complicated.
I would
like to propose that selling is not in fact complicated;
it is in
fact quite simple.
Even if
the product you are selling is complicated, so what? You
are not
selling a complicated product; you are selling a
solution
to a problem. Your selling strategy and focus is around
the
solution to your prospect's problem and not around your
complicated product. Whether your product is complicated or
simple
should not be relevant to the sales conversation.
Also, even
if the number of people involved in the buying
decision
grows, you will still be having sales conversations
with
individuals. The only difference when many people are
involved
is that you will be having sales conversations with
multiple
people. These sales conversations will be identical
with
respect to the process and principles. What you do with the
information gathered from these sales conversations is identical
no matter
how many people are involved in the buying process.
If you are
willing to take on the belief that selling is simple
and you
are prepared to give up the excuses you can use if you
believe
selling is complicated, then what is your next step?
With
respect to what's next, I recommend that you look at the
sales
process you are using and if it is complicated, replace it
with a
simple sales process.
Commit to
finding and learning a simple, end-to-end, sales
process
that focuses on selling solutions to problems (as
opposed to
selling products) and which works whether one person
or many
people are involved in the buying decision. If you do,
you will
naturally be a lot more successful at selling and you
will enjoy
it a lot more too.
Selling
really is simple. Simple sells. Try it and see.
------------------------------
(c)2008
Tessa Stowe, Sales Conversation. WANT TO USE THIS
ARTICLE IN
YOUR E-ZINE OR WEBSITE? Yes, you can, provided you
make all
links live and include this copyright and by-line below.
Tessa
Stowe teaches small business owners and recovering
salespeople how to turn conversations into clients without being
sales-y or
pushy. For her free list of the 'Top 10 Sales
Mistakes -
and How to Avoid Them' visit
http://www.salesconversation.com
