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::Welcome to the
July 2006 Issue::
::HomePartyPlanNetwork.com
Monthly Newsletter::
 In
This Issue
Advertising Special
:: State Directory Ads and Banner
Rotation Ads
Featured Home Party Plan ::
AtHome America
Featured Article ::
Who Else Wants to Know How-To Write
an Effective Advertisement?
Featured Book ::
Top Sellers Tell
Visit Our Site Sponsors
Home Party Plan Business Opportunities
Must See Consultant Marketing Supplies
Sites
 Advertising
Special
One Year State Directory Ads are on Sale for
$7.50 ($10 value)!
**Offer Valid through 8-31-06**
AND
Banner Rotation Sale: Buy a one month
banner rotation ad for $10 and receive a second month FREE!!
**Offer Valid through 8-31-06**
Be sure to visit our
advertising page to see all of our
advertising options!
Featured
Home Party Plan Opportunity of the Month
|
 DISCOVER
a way to shop at 80% off !
Visit my
website at
www.athome.com/marysmith
and shop the attic for a sale to make anyone say "Look at this
great gift; I wonder how much she paid." ONLY you will know.
The product will be delivered directly to your home, or if it is a
gift it will be shipped directly to their home even out of state.
I am also looking to add more to my team. For a FREE studio,
valued at over $600 dollars call or email me. I Guarantee
you will be amazed and make great money. Just give it a try,
no obligation. All fundraisers will make up to 30% immediate
profit with At Home America. Maybe you just want to be a hostess.
My hostess' average over $350.00 of free and discounted product.
What are you waiting for? Did I mention the fall/holiday catalog.
Call Mary at 732-914-0417 for more information or visit
www.athome.com/marysmith
and email me at
happynappy88@hotmail.com .
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Please
take a moment to visit some of our Site Sponsors
 
Featured
Article
Who Else Wants to Know How-To Write an Effective
Advertisement?
Copyright © 2006 Bill Platt
Webmasters struggle everyday with the
question of how they should advertise their website. There are so many
advertising venues; it is hard to know which is the right venue or the
right combination of advertising venues.
The answer to this question is actually simple. The right venues are the
ones that allow you to earn enough sales from the placement of your
advertisement to make a profit. Your advertisement should earn more money
for you than it cost for you to buy the advertisement.
Choose Your Words Carefully
"If it takes a lot of words to say what you have in mind - give it more
thought." --- Dennis Roth
With advertising of any type, you must learn to choose your words
carefully.
Most online advertising is in the form of a classified ad. With a
newspaper, you can choose any size of advertisement to communicate your
message to readers. The newspaper charges you based on the number of words
in your classified ad.
Online, you don't get the option of buying additional words. Instead, you
buy an ad, and the publisher tells you how many words or characters you
are allowed to use in your advertisement.
Here is how the different search advertising options break down:
ExactSeek.com through the ISEDN.org network:
Headline Length: 30 characters
Description: 100 characters
Google Adwords through Google.com:
Headline Length: 25 characters
Description first line: 35 characters
Description second line: 35 characters
Overture.com through the Yahoo network:
Headline Length: 40 characters
Description: 190 characters
As you can see from these numbers, you generally do not have that much
space to tell your story so you need to select words that best tell your
story, using as few words as possible.
Most products or services cannot be sold in just a few words so your goal
should be to get people to your website and let your website do the
selling.
On your website, you can tell your story in the way it needs to be told.
Your website can also answer all of the questions that the reader might
have about your products or services.
Choosing The Right Formula For Your Advertising
In your own mind, you might think that people need to know all of your
credentials. But, advertising should not be viewed as a "brag fest".
People do not care what you have done; they only care about what you can
do for them.
So tell them how you can help them and give them a reason to visit your
website for more information.
If you understand why your customers buy your products and services, then
you can answer their questions and help them solve any problem they might
have.
If you can solve their problems, they will buy what you are selling.
Pre-Qualify Your Visitors
If you are engaged in PPC (Pay-Per-Click) advertising, you definitely need
to pre-qualify your visitors in your advertising. Why pay for people to
visit your website if they are not likely to buy what you are selling?
If you are engaged in selling wholesale products to retailers, why would
you want to pay for visitors people whose sole intention is to buy one of
what you are selling at retail prices? You wouldn't, would you?
Provide enough detail in your advertisement to help people make an
informed judgement as to whether you can actually help them accomplish
what they want to accomplish.
Give your prospect enough information to skip your advertisement, if he or
she will not benefit from your offer.
Even if you are using other types of advertising like pay-for-inclusion,
you will still want to pre-qualify your visitors, because if you don't, it
will skew your website conversion numbers. Too many unqualified visitors
to your website might give you the erroneous idea that your sales copy is
not performing as well as it should.
Use Power Words In Your Advertising
"Let thy speech be short, comprehending much in a few words." ---
Aprocrypha
Copywriters are always talking about "power words" or "power phrases".
These are word combinations that influence the reader to take an action.
One example of using power words in your copy is to substitute the word
"children" for the word "kids". Parents are more influenced by the
reference to children than they are by the reference to kids.
"Guaranteed" is another power word. It gives your reader an added
incentive to buy what you are selling. Prospects take comfort in the idea
that if they discover later that they have made a bad decision, they can
always get their money back.
"Proven" is another power word. It tells your reader that you can back up
what you are saying with "proof". Your prospect can see "scientific" or
empirical "evidence" that you are telling the "truth". These are more
power words for the person who is paying attention.
Power words attract attention, spur reader curiosity and compel readers to
take the action that you want them to take.
Pay More Attention To Your Headline
The 25 to 40 characters that are available to you for your headline are
the most important part of your advertisement, hands down.
On most websites, the headline is in bold print. The truth is your
prospect will not see your description at all, if their attention is not
captured first by your headline.
"Speak properly, and in as few words as you can, but always plainly;
for the end of speech is not ostentation, but to be understood." ---
William Penn
Test and Track Your Results
If you do not take the time or effort to track your advertising, you will
never know what is, or is not, working for you.
Set up different landing pages for your ads to determine which ads are
producing results and which ads are failing to deliver on their promise.
This one step will save you more money than you can imagine. It will allow
you to dump the dogs and build upon your successes.
Shades Of Gray
Ad tracking will enable you to pinpoint the effect of the slightest
changes in wording and presentation.
Changing one word in your headline or description could make the
difference between selling one unit and selling 500 units, but without a
tracking system that might never be apparent.
Let's compare two headlines:
* Read Our Wealth Tips,
* Read Our Wealth Secrets.
Which of these two headlines is more compelling to you?
Do you see how much of a difference one word can make in your copy?
Play around with your copy to find text that is more likely to compel your
reader to visit your website.
The words you use in your copy can make all of the difference in the
world.
Stand Above Your Competition
The PPC advertising companies are going to hate me for telling you this,
but you don't need top placement in their search advertising results, if
your ad is written better than the ads of your competitors.
The company with the most compelling headline is going to draw the
attention of the reader. It's not uncommon for the advertisement in
position five or six to get the click because of a compelling headline and
an attention grabbing description.
Fortunately for you, most of your competitors probably do not understand
how to write an effective advertisement. This will allow you to quickly
jump to the head of the class without spending more money for those higher
spots in the PPC bidding process.
Start Small and Take Care With Your Advertising Budget
When you are testing new advertising copy, you should start small. You
don't want to spend $1 a click in a pay-per-click advertising venue, using
an advertisement that hasn't been tested or proven successful. To do
otherwise is a waste of valuable resources.
Google Adwords (
http://adwords.google.com ) and Yahoo's Overture (
http://www.overture.com ) systems both require you to start your
bidding at five cents a click.
At
http://www.7search.com , you can buy advertising for as little as one
cent per click.
At
http://www.ExactSeek.com, the founding member of the ISEDN (http://www.ISEDN.org),
you can build an ad around a specific keyword phrase for as little as $12
per quarter or $36 per year. Your ad is then displayed through more than
200 ISEDN member websites.
After You Have Mastered The Art Of Advertising...
After you have mastered the art and science of advertising, you will learn
the most important lesson of all.
All venues can produce exceptional results, if you have written a
compelling and effective advertisement.
When you write effective advertising copy, you will be able to convert
anyone's traffic into sales.
About The Author:
Bill Platt is the owner of
http://thePhantomWriters.com
He has been ghost writing articles for clients since 1999. And he has been
providing his article distribution service since 2001. Bill can be reached
by phone from 9:30am to 6pm CST, Monday through Friday at: (405) 780-7327.
If you would like to learn about using article marketing to promote your
online business, Bill's website is a treasure trove of information. You
may now register at his site to receive daily, weekly or monthly summaries
of the articles he distributes for his clients.
Featured Book
 |
Take charge of
your direct sales career and learn what it takes to reach the top
levels in this industry. Top Sellers Tell...
is an insightful and candid look into the world of some of the top
direct sales professionals in the U.S. and Canada.
With personal
interviews they reveal:
-
Strategies for growth
-
Mistakes they've made along the way
-
What they have learned
-
How do they get leads?
-
Advice on building and managing a team
-
Top tips for sales, booking, recruiting
-
Inventory: Necessary or
not?
-
How to stay motivated
-
Managing their day-to-day
business
-
How do they market for
results?
-
Leads groups: Worth the
effort?
-
Suggestions for profitable sales parties
-
What you must do to have a thriving career
-
How they achieve big success!
Whether you are
new to direct sales or a seasoned professional with a growing
team, Top Sellers Tell... can give you
the vision to take your career to the next level. Also included
are marketing and referral tips, goal-setting programs, simple
business plan ideas and more!
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Home
Party Plan Business Opportunities
Kid
Friendly Books . . . Family Friendly Business!
As an admitted "book
worm" all of my life, this is my dream job. With three children in high
school, middle school and (yes) pre-school, there is no better way for
each child to have absolutely best books around. Usborne Books at
Home allows me to have a fulfilling career, yet work around my family's
needs. Build your business around home shows, bookfairs, school/library
sales, on-line sales and more. Choose the hours that work best for
your family! Free training and no monthly minimums or inventory
required. GET STARTED FOR FREE IN APRIL! For more details, visit
www.excited2read.com (Income Opportunities) or
email Pam at
excited2read@comcast.net
Come Play for A Living with Discovery Toys!!!
Start your own
Discovery Toys business right now by getting 11 of our best toys and
materials for just $99.00. And you can start by only putting down a
$25.00 deposit. Discovery Toys is an educational toy company whose
mission it is to enhance the lives of children by providing
developmentally appropriate products that make learning fun and to offer
parents a flexible, and meaningful income
opportunity. Start earning 25% commission right away. Have the ability
to earn up to 40% commission and bonuses. Earn your $99.00 kit fee back
in your first weeks. Work your business the way you want to - home
shows, on-line orders, fundraisers. Training materials will come with
your kit and training support is available at all times. This is a
no-risk opportunity!!! Let your kids play with the toys when you are
not working. For more information, please contact Michele Lee at
Email:
mic96nic99@aol.com
or website: www.discoverytoyslink.com/mlee
AGING
WITH ATTITUDE!
Sempre
Bella Skincare is a new and unique direct sales company targeting the
fastest growing segment of our population – the 40+ age group –
estimated at over 78 million and growing. This is a GROUND FLOOR
OPPORTUNITY where the sky’s the limit! Be the first in your area to
introduce this full line of age-defying products and reap the rewards!
Reasons to
Succeed:
*Brand new
home party experience!
*A
woman-owned, faith-based company where honesty & integrity abound
*Excellent
start-up and on-going training programs
*Unlimited
earning potential
*Low
start-up investment
We are
changing the face of the home party industry. Come make history with
us!
C atherine
Nichole,
Founder
Email:
sales@SBskincare.biz
Website:
www.SBskincare.biz
Party
Gals
Begin Your Party Gals Career Today!
You are invited to join the largest adult party plan in the world.
Be a part of the fastest growing group of special women that have
proven that you can work from home on your own schedule and make as
much money working part-time as you ever did full-time. No previous
sales or business experience is necessary. If you are currently
looking to make a positive change in the way you live your life by
being your own boss, the answer is to become a Party Gals Romance
Specialist. Women helping women become successful nationwide is our
mission statement. We truly believe that we can help women not only
put the spark of intimacy back into their relationships, but also
help them become successful in all areas of their lives. Party Gals
will provide the training and the tools to help women establish and
build a successful business of their own. Financially, we help women
make as much as they want - or need to make. No application fees or
monthly quotas to meet. Everyone over 18 is your customer-we don't
discriminate against co-ed parties, the option is yours. No
territorial restrictions. You are paid AT the party. Earn 40-60% on
sales. Free website for 90 days! $99 kit available until 9/06. Start
Up Options:
|
Starter Kit |
Discount% |
Retail Value |
|
$2,500 KIT |
50% |
$6,000 |
|
$1,000 KIT |
50% |
$2,500 |
|
$500 KIT |
40% |
$1,250 |
|
$250 KIT |
40% |
$500 |
Contact me today! Debbie
Joyce
partygal@twcny.rr.com
http://www.partygals.biz/thejoyofsextoys or 877-622-8977
Signature HomeStyles brings to you Styles for
Everyday Living
Signature HomeStyles brings to you Styles for
Everyday Living. Our Signature Baskets will simplify your life and
save you time when you organize your home in style with our Storage
Solutions. The next step is to Accent your home with our beautiful
line of accessories which include wall borders, linens, Welcome Ware
Dishes in 5 color choices plus very neat "accent" dishes. Our copper
accent pieces in cream color or brushed copper will delight any home
decor. Our Seagrass baskets are a huge hit in today's decorative
homes. Signature HomeStyles merchandise will help you design your own
Signature style. Come July you will love our Fall and Holiday catalog.
All this is yours in the comfort of your home to share with your
friends and family. The best part is our generous Hostess program and
affordable prices. Don't miss out on the "Best" kept secret - visit
my personal website where you can view our entire product line.
www.signaturehomestyles.biz/sm62
WILDTREE
HERBS!
ALL NATURAL cooking products! Herbs, spices,
marinades, rubs, sauces, oils, dressings, chocolate, and much
more! Our home parties are taste testing events--even guys love
them! Unlike other taste testing parties, we are proud to offer
100% of our line as ALL NATURAL products, which they do not--no
additives, no preservatives, no MSG, no food dyes--just great
taste! Great for those with dietary restrictions or on weight
watchers too! If you want to share healthy, easy, tasty cooking
ideas and really make a real difference in families' lives, join
us!
Wildtree has just been
endorsed by Cooking Light magazine, the world's largest epicurean
publication! Wildtree is going to the top!
CONSUMABLE business--steady repeat customers.
NO inventory to stock. Great support & training. EVERYONE is a
customer because EVERYBODY eats! One of the most generous host
benefit plans and an extremely attractive rep compensation plan.
Our reps make $43 - $54
per hour, full-time, part-time, or seasonally! Earn free
supplies, recognition, and luxury trips! If
you want the benefits of a home party business but hate formal
presentations, LET'S TALK! And if you change your mind, you can
EAT YOUR KIT! Start
your business for:
$100 plus
shipping, for $420+/- worth of products & supplies. OR, for June
and July only, you can choose our summer start up special 'mini
kit' with $297+/- worth of products for just $60 !!!
Contact: Lauren
Delaney, Founding Team Leader and National Recruiter at
877-WILDTREE (toll free) or visit my website
www.Lauren.MyWildtree.com or send an E-mail for a complete
package:
TTCLauren@aol.com
MILLION
WISHES
Friends, Trends and Freedom. What do women really want? More
style. More freedom. More fun! Do you love jewelry, accessories and
handbags and keeping up with the trends? You can be one of the first
Million Wishes consultants in the country. Million Wishes is a newly
launched direct sales company, owned by Jones Apparel, the same company
that brings you Jones New York, Nine West, Anne Klein and Enzo Angiolini.
Earn 25% commission on your sales, and additional company bonuses.
There is still time to be a charter consultant if you sign up by July
15, 2006! To get in on the ground floor of this amazing business
opportunity email me directly. I am offering a
$25.00 rebate to consultants who sign under me and have $500 in sales
during their first month. For more information email Laura D’Orsi
#5353,
Charter Independent Style Consultant at
Laurawishes06@yahoo.com
.
Must
See Consultant Marketing Supplies Sites
Glitz
Recognition and Promotion
A Finalist for the DSA
partnership award in 2004 and 2005 – Serving the leaders of the Direct
Sales Industry - Glitz is your headquarters for incentive jewelry &
charms that motivate believers & recognize achievers. We stock over
2000 items with no minimum order! We also offer custom jewelry
solutions, as well as custom imprinted sales aides. Make sure to check
out our G.I.R.L.S program, which walks you through creating custom sales
contests online. We look forward to helping you grow your business!
Contact us for a catalog at
www.glitzetal.com
WebDecal.com
Drive Traffic To Your Site
Just By Driving Your Car!
Stand Out In The Crowd With a Highly Visible WebDecal! Solve the problem of getting your website address
in front of people and do it everyday, every where you go for less money
than the cost of a tank of gas.
 MLMEasyMoney.com
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Fully integrated contact, downline and financial management software
specifically designed for Direct Sales. Easy to use. Nine-year track
record. Custom editions available for most companies.
"Brag Bags" by something2bragabout.com
Promote your business with a Photo "Brag
Bag"... Three different sizes to choose from with 4, 6, & 9 picture
pockets right on the front of the bag for all to see...Pictures can be
exchanged by you, when ever you wish to update and promote new items.
Make this an every day accessory and start building your business today!
Business Enhancements, Inc.
Providing Direct Sales Consultants the tools
designed to help them be successful! Some of the products offered
include post cards, gift certificates, hostess packets, customer info
cards, and more. There's also an area specifically for home decor
products, jewelry products, and scrapbooking products.
DreamTracker Solutions PartyTracker
2.0 is geared toward the individual who sells for an at home party plan
company. Designed to help the party plan representative organize their
business, PartyTracker 2.0 walks you easily through inputting information,
allows the user to define set values that will be used through out the
software and run reports on any of the information input in to the
software.
Express Yourself!
Promote your business and
make it FUN with awesome products from Express Yourself! We offer
stickers, postcards, rubber stamps, visual aids, and many specialty items
to help you promote your business. Use these business boosters to help
increase sales, bookings, show attendance and motivate your downline.
Serving Consultants and Leaders in the direct sales industries since 1998,
we have the products to make your business successful!
Gene Letterio Company
Our company was founded in 1967. We are proud
members of DSA (Direct Selling Association). Our printing services include
providing personal business products for several direct selling companies
like Tupperware, Kara Vita, Living Room Learning, Big Enough Clothes and
Entertain with Ease.
Marking Solutions
Marking Solutions is a Member of the Direct
Selling Association (DSA). They make the finest self-inking rubber
stamps (stamp your catalog and order forms), business cards, name badges,
and many other items for independent Sales Representatives. They
have great pricing, service, and quality.
Nashville Wraps
Wholesale Gift and Packaging Products Gift Bags, Paper and Plastic
Shopping Bags, Cellophane, Gift Boxes, Jewelry Boxes, Ribbon, Gift Wrap,
Shrink Wrap, Wholesale Floral, Gift and Gift Basket Supplies plus much
more.
Party Manager Software
Valuable software for any type of sales
consultant on a large or small scale, who needs to organize their
business. Special features include: E-Mail Blast, Customer and Sales
Tracking and Inventory Management.
Roteck.com
We offer custom/personalized
laminated labels for consultants in addition to our pre-printed
stickers.
T.R.I.M. Designs, Inc.
specializes in products to help you TRAIN,
RECOGNIZE,
INFORM and MOTIVATE
your teams to success! We offer numerous cards, awards and other items
customized for the business community and the direct sales industry to
help with this task.
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