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::Welcome to the
June 2007 Issue::
::HomePartyPlanNetwork.com
Monthly Newsletter::
 In
This Issue
Advertising Special
:: Special for Home Party
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Featured Home Party Plan ::
Initial Outfitters
Featured Article ::
In Marketing It's The Little Things That Count
Home Party Plan Tips ::
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Featured
Article
In Marketing It's The Little Things That Count
Copyright © 2007 Judy Murdoch
You're probably familiar with the phrase "it's a drop in the
bucket."
The phrase is usually used in reference to a large task for which
the resources available to complete the task seem completely
inadequate. For example:
"My small business marketing budget of $5,000 is a drop in the
bucket when I think about the tens of thousands that my
competitors are spending on marketing and promotions."
As a small business owner, perhaps you've wondered how in the
world you can possibly get the attention and interest of your
target customers with your limited time and budget.
Remember that drops add up
What's important to remember is this: drops in a bucket count.
They add up. If water keeps dripping steadily into the bucket, in
time bucket will become full--even to the point of overflowing.
The way marketing works is very similar to water dripping into a
bucket. When you are working with limited time and money, you can
and should use this to your advantage.
Think about your marketing like this
Every time someone sees something that makes them think of your
company or your brand, it's like a drop in the bucket. In
advertising language, these drops are called "impressions."
The cool thing about impressions is that when prospective
customers get enough positive impressions of your business,
they:
1. Remember your name and the name of your business
2. See you as someone who can provide something they value
3. See you as someone they can trust to deliver what you
promise.
Sales don't happen until people recognize who you are, what you
do, how you can help, and that you will deliver as promised.
How many impressions does it take so that your prospects have the
confidence to turn over their hard-earned cash for your products
and services?
Although the number varies, the general rule of thumb is seven.
Seven impressions spread over a period of time.
That may seem like a lot if you are thinking you need to call
someone seven times or send them seven separate letters or take
them out for lunch seven times.
Letters, meals out, and phone calls are all good ways to connect
with prospective customers. But small things will work as well.
We're talking drops of water: big enough to make a positive
impression but small enough so that you can make the most of your
opportunities to connect with prospects.
Three strategies for making a strong, positive impression
Here are three ways to leave a small but compelling impression
that will bring prospects to you.
1. Put your company name, phone number, email address, website
url, logo, and tagline on EVERYTHING.
And, if you have some type of low commitment introductory offer
such as a free article, a recorded message, or complementary
samples, include that too.
For example:
Recently, I got a call from someone who was looking for marketing
help and found out about me because she got my card from her
building manager. This baffled me because I didn't know the
building manager. How did she get my card?
Then I remembered: I had lost a notebook after a meeting in the
building she managed and asked her to call me if the notebook
turned up. I gave her my business card so that she had my contact
information.
The woman who called me was talking with the building manager
about needing some marketing help when the building manager
remembered me and gave her my card.
Does this happen often? No. But it wouldn't happen at all if I
didn't put my logo, business name, tagline, and contact
information on everything that the public might see.
2. Find ways to add value along with your impression
Free articles, tips, podcasts, and other information products are
one way you can do this.
I especially like it when business owners get creative around how
they can add value.
For example, a realtor who was new to my neighborhood introduced
herself by going door-to-door and giving each person she spoke
with a potted petunia along with her business card. This was so
much nicer not to mention more memorable than the ugly magnets
and boring stock newsletters that so many realtors use to market
themselves.
Another tool I like is the double-sided business card because you
can put your contact information on one side and some useful tips
or ideas on the other side.
Important: Value is what is relevant and useful to your customer.
If you've ever gone to a conference or trade show, you know
about "swag" the pins, pens, T-shirts, and key chains that
vendors give out. Most of the stuff in the swag bag gets thrown
out the minute attendees return to the office. Don't add to your
prospect's real or virtual swag bag. Make sure that what you
give away has real value in the eyes of your customer.
3. Give a demonstration or offer a sample
Most prospects need to feel that you can really deliver what you
claim before they'll feel safe enough to do business with you.
This is why giving prospects the opportunity to try before they
buy is such a powerful way to make an impression.
For example:
One of the parents at my son's daycare center owns a store that
sells handmade, organic body care products such as lip balms,
moisturizers, bath products, etc. During the Christmas season,
each family found a free lip balm sample along with a postcard
with store information in their child's mail pocket.
Offering free introductory classes and presentations are common
practice among many of the coaches and consultants I know. This
can be a great way to demonstrate the value of services which are
by nature intangible. But, you need to be very sure that your
class or presentation is truly interesting and useful to your
prospects.
Bottom Line
You don't need to spend millions of dollars on advertising,
fancy promotions, and big events to get your prospect's
attention and interest.
Seven or more well-executed impressions delivered over a period
of weeks or months will enable you to build the visibility and
credibility needed to create profitable customer relationships.
============================================================
Judy Murdoch helps small business owners create low-cost,
effective marketing campaigns using word-of-mouth referrals,
guerrilla marketing activities, and selected strategic alliances.
To download a free copy of the workbook, "Where Does it Hurt?
Marketing Solutions to the problems that Drive Your Customers
Crazy!" go to
http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or
judy@judymurdoch.com
============================================================
Read More Articles From Judy Murdoch:
http://thePhantomWriters.com/free_content/d/index.shtml#Judy_Murdoch
Home
Party Plan Tips
(this is a
good recruiting activity)
In the
middle of your presentation, ask for a volunteer. Have the guest that
volunteers present an item from your collection/products at the
party. If your company uses script cards, give one to that guest. If
not, and you use notecards, give one of them to the guest. If you
don't use any notes, write out what you would say about the item and
have the guest read your notes.
This game submitted by:
Marjorie L Miller, Independent Consultant
www.tastefullysimple.com/web/mmiller5
Tastefully Simple
(216) 346-0377
Home
Party Plan Business Opportunities
IMPORTANT:
Only use the contact information in the ads below to place an order or
inquire about hosting a show or becoming a consultant. Any other form
of contact will be considered spam and/or harassment. Thank you!
Discover
the Inspiranza Designs Difference!
Ground Floor Advantage ~ Inspiranza Designs, Inc. was founded in
2005 and began taking on consultants in 2006. Becoming a consultant in
a new company gives you the opportunity to grow your business with NO
COMPETITION to book parties, grow your team and be rewarded for your
efforts. 30% Commission
on Sales ~ Be rewarded immediately for your efforts; DON’T WAIT for
your party sales commission. Pay yourself first by retaining 30% of the
retail party sales.
Additional Down Line Commission ~ As you share your enthusiasm
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line commissions. No Deliveries to Make ~ Parties are
shipped directly to the hostess. No Renewal Fees ~ No
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feel pressured into purchasing the least expensive item out of an
overpriced collection. We’ve created an AFFORDABLE collection that
contains the perfect combination of styles. Women love our jewelry and
you’ll be proud to share it.
Serving the
PA, OH, MD, NJ Areas
Contact me:
Jenneifer
Jones
724-823-0687
jenneifermariejones@yahoo.com
www.inspiranzadesigns.com
Join Mountain Sprouts at Home:
Mountain
Sprouts: Children’s Adventurer Outfitter is recruiting home consultants
to begin this fall - selling our adorable clothing and outerwear.
With our growing line of authentic kid’s apparel (newborn to 10yrs), we
are opening the opportunity for you to be the first in your area to
introduce our quality products. With consultant benefits such as 25%
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recruiting leverage – this is a rewarding opportunity to be a part of
our collaborative, supportive team. Learn more about Mountain
Sprouts and our Home Show Team at
www.mountainsprouts.com/home_market/
Established
Company Launches New Direct Sales Division!
It's
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•
We offer quality products at
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•
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• Build
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• Work
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Request your FREE
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www.FamilyExecs.com
WORK AT HOME, STAY AT HOME & PLAY AT HOME WITH SOUTHERN LIVING AT HOME
If you are looking for a NEW and EXCITING
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Join the FASTEST GROWING Home Party Sales
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or email me at
sarah@entouchonline.net
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The
Very Best Candle in the World announces:
SoyLight
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people to introduce this exceptional line of soy based, clean burning,
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No investment required. If you are interested in a position directly
linked to the company; call
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customerservice@soylightgifts.com . Only 15 positions are
available, so contact SoyLight today!
Thirty-One
Gifts - A different approach in the Direct Sell industry Start your new
year off with a new fast growing business! Are you
looking for a fresh company - Something new and different that your
friends and family have not heard of? Open your world to Thirty-One!
Thirty-One offers a variety of products that you will love! We offer
personalized monogramming, home décor, candles, purses, personalized
jewelry, personalized stationery and much more. Here are just some of
the wonderful opportunities that await you:
• A faith-based company devoted to supporting and
encouraging women
• Ground floor opportunity
• A casual work atmosphere surrounded by friends
and void of any high-pressure sales pitches or demonstrations
• Flexible hours for more time with the special
ones in your life
• Personal and professional growth
• Earn $200 worth of product in your first month
• Earn $1000 bonus when you promote to Director
View the catalog on my website. Your dream can
begin today! Start your own business with a small $99 investment in our
Display Kit containing over $300 in exquisite products and an unlimited
earning potential. Contact Jenny Hillenburg,
jennysgifts@comcast.net . Check out my website,
www.mythirtyone.com/jenny
Distributors
Needed, Earn Extra Money
Distributors Needed. Make money with over 3,000 products. New products
every month. Free dropship service, no minimum orders. Fully stocked
websites available with no monthly hosting fees! Excellent Opportunity!
http://www.roldans.com
Looking
for a More Meaningful Business Opportunity?
We believe that your Direct Sales business can be more meaningful
than passing out catalogs and taking orders. We invite you to
experience Gems to Jewels, a unique home workshop. Our customers
enjoy the company of their friends and family while designing
one-of-a-kind real and unique gemstone jewelry – this is not your
average kit assembly bead project! They select each gemstone
or component for their necklace, bracelets or earrings, and leave
our workshops with finished jewelry. Since they’re the designer,
they feel proud of their accomplishments and satisfied with their
purchases. The home office backs the products and fully supports the
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program, training on our simple techniques and support from the Gems
to Jewels team. Come and find out why Gems to Jewels is a great
opportunity for business builders. Join our growing team to find
more meaningful success.
•
$39 start up costs
•
$250 refundable security deposit.
•
Retail value of kit: $1500 (Gemstones, Sterling Silver and
everything you need to begin your business!)
For
more information, please contact Elena Kennedy, President at
888-309-5219 or email:
info@gemstojewels.com .
Visit our site at
www.gemstojewels.com
Must
See Consultant Marketing Supplies Sites
Glitz
Recognition and Promotion
A Finalist for the DSA
partnership award in 2004 and 2005 – Serving the leaders of the Direct
Sales Industry - Glitz is your headquarters for incentive jewelry &
charms that motivate believers & recognize achievers. We stock over
2000 items with no minimum order! We also offer custom jewelry
solutions, as well as custom imprinted sales aides. Make sure to check
out our G.I.R.L.S program, which walks you through creating custom sales
contests online. We look forward to helping you grow your business!
Contact us for a catalog at
www.glitzetal.com
WebDecal.com
Drive Traffic To Your Site
Just By Driving Your Car!
Stand Out In The Crowd With a Highly Visible WebDecal! Solve the problem of getting your website address
in front of people and do it everyday, every where you go for less money
than the cost of a tank of gas.
 MLMEasyMoney.com
-
Fully integrated contact, downline and financial management software
specifically designed for Direct Sales. Easy to use. Nine-year track
record. Custom editions available for most companies.
"Brag Bags" by something2bragabout.com
Promote your business with a Photo "Brag
Bag"... Three different sizes to choose from with 4, 6, & 9 picture
pockets right on the front of the bag for all to see...Pictures can be
exchanged by you, when ever you wish to update and promote new items.
Make this an every day accessory and start building your business today!
Business Enhancements, Inc.
Providing Direct Sales Consultants the tools
designed to help them be successful! Some of the products offered
include post cards, gift certificates, hostess packets, customer info
cards, and more. There's also an area specifically for home decor
products, jewelry products, and scrapbooking products.
DreamTracker Solutions PartyTracker
2.0 is geared toward the individual who sells for an at home party plan
company. Designed to help the party plan representative organize their
business, PartyTracker 2.0 walks you easily through inputting information,
allows the user to define set values that will be used through out the
software and run reports on any of the information input in to the
software.
Express Yourself!
Promote your business and
make it FUN with awesome products from Express Yourself! We offer
stickers, postcards, rubber stamps, visual aids, and many specialty items
to help you promote your business. Use these business boosters to help
increase sales, bookings, show attendance and motivate your downline.
Serving Consultants and Leaders in the direct sales industries since 1998,
we have the products to make your business successful!
HomePartyPostcards.com Home Party Invitations inspiring more
replies for your supplies!
Marking Solutions
Marking Solutions is a Member of the Direct
Selling Association (DSA). They make the finest self-inking rubber
stamps (stamp your catalog and order forms), business cards, name badges,
and many other items for independent Sales Representatives. They
have great pricing, service, and quality.
Nashville Wraps
Wholesale Gift and Packaging Products Gift Bags, Paper and Plastic
Shopping Bags, Cellophane, Gift Boxes, Jewelry Boxes, Ribbon, Gift Wrap,
Shrink Wrap, Wholesale Floral, Gift and Gift Basket Supplies plus much
more.
Party Manager Software
Valuable software for any type of sales
consultant on a large or small scale, who needs to organize their
business. Special features include: E-Mail Blast, Customer and Sales
Tracking and Inventory Management.
Roteck.com
We offer custom/personalized
laminated labels for consultants in addition to our pre-printed
stickers.
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